  Newsweek readers love sharing their thoughts on popular auto manufacturers, and their feedback for the 2026 model year is in. Nissan earned top honors in seven Readers' Choice categories, marking a major milestone for a brand focused on success. Car buyers definitely took note in 2026.
Nissan Wins in Seven Categories
Winning seven categories in the 2026 Newsweek Readers' Choice Awards is impressive on its own, but sweeping every single category of nomination is even extraordinary. With a perfect 100% win rate, the entire Nissan brand has plenty of reason to celebrate.
The lineup of awards includes top titles: No. 1 Best Brand Dealership Experience, Best Truck Brand, Best SUV Brand, and Best Car Brand. Individual models also took home top honors. The Nissan Rogue was voted No. 1 Best New SUV, and the Frontier truck captured No. 1 Best New Truck. The Altima claimed the No. 2 position in the Best New Car class, just behind its brand sibling, the No. 1 ranked Nissan Sentra.
Tiago Castro, senior vice president of U.S. Marketing & Sales for Nissan and INFINITI, expressed that winning every nominated category demonstrates a deep level of customer confidence. Across vehicles and customer service, Nissan delivers what drivers expect.
Representatives from Newsweek praised Nissan's performance, calling it a standout achievement in this year's Readers' Choice program. Readers showed strong appreciation for the 2026 Nissan Sentra, which boasts more standard equipment than other sedans in its segment, as well as the upcoming 2027 Nissan Frontier, acclaimed for its utility and smart features.
For drivers seeking American-made quality, the Frontier delivers, assembled at Nissan's Canton, Mississippi plant. This location recently built its 1 millionth Frontier truck, underscoring Nissan's status as the fastest-growing mainstream brand in the nation.
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Our dealership will feature all seven winning Nissan vehicles across the year. If you want additional details or would like to arrange a test drive, please reach out or visit us at Crest Nissan today.