  Nissan's popular Heisman campaign is back for its 16th season, delivering a great mix of athletic stars and the brand's latest vehicle releases. The 2026 "Tell Them a Heisman Sent You" initiative features an updated approach, utilizing long-form YouTube episodes alongside traditional 30-second television spots during college games. This character-focused web series pits famous Heisman winners against one another to become Nissan's top representative, all while putting a spotlight on fresh new models.
Featured Athletes and Star Debuts
The video series combines historical football figures with modern stars, featuring Travis Hunter, Derrick Henry, Tim Tebow, Eddie George, Barry Sanders, and Jim Plunkett. The biggest addition this year is the newest Heisman Trophy recipient and 2026 No. 1 overall draft selection, Fernando Mendoza, making his debut next to the all-new 2027 Nissan Rogue Hybrid.
Highlighting Nissan’s Latest Lineup
Beyond the 2027 Rogue Hybrid, the campaign focuses on the rugged Nissan Frontier PRO-4X, the elegant Nissan Rogue Platinum, and the incredibly versatile Nissan Pathfinder. Each model was hand-selected by the athletes for its incredible performance, daily capability, and fan-favorite status.
Campaign Schedule and Streaming Channels
"Tell Them a Heisman Sent You" premiered on September 4 during Week 1 of the exciting college football season. It will continue broadcasting this fall on ABC, ESPN, Fox, NBC, and Amazon Prime's Thursday Night Football. Full episodes will be streaming on YouTube, with preview clips and behind-the-scenes teasers posted across Nissan's various social media channels.
Experience Nissan in Frisco, TX
Standing tall as the fastest-growing mainstream automotive brand over the last 11 months, Nissan continues to grow momentum across its impressive vehicle lineup. To explore these featured cars in person or find the right fit for your family, contact us at Crest Nissan today.