
Nissan is teaming up with LucasFilm for a new ad campaign centered on the new film “Rogue One: a Star Wars Story.” The popular Nissan Rogue will play a starring role in the campaign that will see other brands participate, including Duracell, General Mills and Verizon.
"We are extremely pleased to be working with such a remarkable group of promotional partners for 'Rogue One,'" said Lynwen Brennan, general manager of Lucasfilm. "This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of 'Rogue One.'"
The Nisan Rogue is a perfect addition to the campaign, offering viewers a glimpse at its high-tech features and amenities that drivers around the U.S. have come to love.
The SUV also embodies the adventurous spirit of the Star Wars films, especially this newest movie addition that sees a rag-tag group of rebels try and steal the plan to the infamous Death Star.
We’ll keep you updated as we learn more about this new campaign and how the Nissan Rogue will be involved. For now check out the trailer for “Rogue One” and be sure to stop by Crest Nissan to take the new Rogue for a test drive!