Crest Nissan of Frisco

Nissan's popular Heisman campaign is back for its 16th season, delivering a great mix of athletic stars and the brand's latest vehicle releases. The 2026 "Tell Them a Heisman Sent You" initiative features an updated approach, utilizing long-form YouTube episodes alongside traditional 30-second television spots during college games. This character-focused web series pits famous Heisman winners against one another to become Nissan's top representative, all while putting a spotlight on fresh new models.

The Nissan Armada and Nissan Murano were each named segment winners in the J.D. Power 2026 APEAL Study. While the Armada tied for the top rank in the Large SUV segment, the Murano earned first place in the Midsize SUV category. The rankings reflect driver feedback gathered during the first 90 days of vehicle ownership, assessing criteria such as seating comfort, cabin design, everyday usability, and engine performance.

Newsweek readers love sharing their thoughts on popular auto manufacturers, and their feedback for the 2026 model year is in. Nissan earned top honors in seven Readers' Choice categories, marking a major milestone for a brand focused on success. Car buyers definitely took note in 2026.

Almost everyone recognizes the coveted awards issued annually by U.S. News & World Report. Car manufacturers do not always build specific vehicles in hopes of securing a position on this elite index, but it is an absolute indication of an exceptional job when they do appear. For the current model year, the Armada PRO-4X was safely named to the list, and Nissan's highly popular Rogue was counted among the primary winners.